Odoo Social Marketing
Odoo Social Marketing to Develop Your Business

Odoo Social Marketing to Develop Your Business

According to world statistics, one out of every three people uses social media. We have progressively switched all searches to social media in search of news for partners. We are all online, from employers to workers, from clients to service providers. The last two decades have seen social media influence establish a geometric increase in popularity, beginning and trending from the 2000s. In capturing the hearts and minds of the young and the aged alike, social media platforms have been back to back.

Social media is now surpassing all generations, historically ignored as the monopoly of young people. There is no change in the media channels and all of these have come up with creative changes to get their users to scroll and tap on the screen. In their media functionality and content moderation, Facebook, Twitter, and Instagram, LinkedIn have undergone significant changes. Any one of these social media platforms compared side-by-side with their version that is 5 or more years older will look like a completely different platform, both in terms of functionality and design.

In looks and functionality, trending minimalism and advanced UI features have driven all social media sites to be attractive to all users. The increasing guidelines on inclusivity and safety have made social media a safe place for all ages, genders, and genders. Both of these have brought in more users on these platforms to be involved.

The booming success of the best of marketing minds is not neglected. Social media has taken hold of creative marketing campaigns, turning them into the most capitalized advertising channels. Most social media today have a full-grown structure in place to recognize the demands and deliver to its users with sophisticated content management and moderation tools in place. Strategizing the correct marketing material in the right amount would lead the future customers to every company in no time.

  • Marketing on social media holds the advantages of 

  • Increased brand recognition and a stronger link between potential customers and our goods and mission. 

  • Raising website traffic. 

  • Increase interaction beyond sales of labels. 

  •  Real-time post reach and interaction results. 

  • Create customer loyalty with the correct amount of visibility on social media. 

  • Smaller investments and greater scope.

By 2025, the growth in the use of social media is expected to be about 4.41 billion. Many online end-users use social media for an average of 2 and a half hours a day. With the pandemic driving more people to the interior, the trends in social media use saw tremendous growth. You can get to the top of social media marketing games by mixing pictures, videos, and the right amount of text. On social media and blogs, an attentive analysis of user behavior and user interaction will help you evaluate the effectiveness and effect of the different marketing techniques used.

A module for social media marketing will help centralize and coordinate the visibility of your social media as a brand and evaluate the relation to the public of your social media activities. 

We can connect our Facebook, LinkedIn, and Twitter profiles to Odoo Social Marketing and handle the activities.

Odoo Social Marketing

To handle and track social media and website visits, the marketing software available in the Odoo app store can be installed. 

The module dashboard will show the added streams that can be tracked in the feed.

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There are menus in the social marketing module to handle feeds, posts, campaigns, visitors and to customize social marketing accounts as well.

Feed 

In the feed, the various streams on the connected accounts are visible. On these pages, we can track the operations and also communicate with the social media community.

Posts 

Using the posts window, we can build new Social Media posts. With the calendar view, the planned posts and date wise posts can be viewed. Depending on the accounts configured, we can pick the platforms for showing the message. We may add the message to the post and connect the photos. We can connect the post to the available campaigns that are available in the preview. 

There is also an option to schedule the posts for a specified date or instantly submit them. It is possible to change the post settings as we scroll down.
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Campaigns 

We could point at the campaigns in progress and develop new ones. The variation of the dashboard will be in accordance with the phases. If required, the stages can be edited, folded, or removed. Diverse social marketing practices such as SMS, email, push alerts, social posts, etc. are incorporated into the campaigns. In terms of leads, profits, purchases, and so forth, we can get a summary of each campaign. In the respective marketing modules, we must allow mailing and SMS campaigns to connect them to the campaign.
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Visitors 

We may access the list of visitors to the website. The table will show the interactions being monitored. This will assist us to take action on visits and enhance the production of leads. On the visitor's table, the information such as the visited pages, number of visits, lead/opportunities, registrations, and so on will be seen. 

In addition, we can save data such as related partners and countries. We may initiate communication with them via SMS or email when the contact has been made.

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Configuration 

We can customize the settings in the configuration to connect different social media accounts to the module. In the Odoo social app for Facebook, Linkedin, and Twitter, we can build a developer account and use the id to connect them. 
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Social media 

We may connect the accounts with an active Odoo subscription on social media. This will make it easier for us to track and schedule posts on different social media sites. The push notifications will give the website visitors live notifications.
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Social accounts

In the accounts, the social accounts connected to the module are shown and the media activity for the account is also seen.
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Social streams

We may add social sources, such as mentions from Facebook, keywords, posts from pages, and so on. The table will include a description of them. 

With email marketing and SMS marketing modules, the Odoo Social Marketing module works fine. We need to update this from the Odoo app store in order to access the full benefits of features such as campaigns. 

In order to provide us with real-time insights on our social media activities, the social marketing module also interacts with the Sales, CRM, Invoicing, and Website.

For the successful promotion of a product or a company, all these Odoo Marketing campaign tools may be used separately or together.

You should also visit our Odoo 14: The Marketing Automation and Odoo 14 Marketing Campaign Features & Tools blogs to learn more about Odoo Marketing. For more information and better assistance write to us at sale@erpxcloud.com and we are ready to help.

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Mohamad Fawaz
11 February, 2021
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