Promote Events with Odoo Email Marketing
Odoo ERP System

Promote Events with Odoo Email Marketing

Email marketing is used to reach shoppers. Companies use email marketing to achieve resolute their customers concerning new promotions, to send newsletters, and keep them updated regarding the varied events hosted. Email promoting may be a necessary product thanks to the communication with the shoppers and leads. It provides a sense of personalized communication for customers.

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    Communicating with customers with Odoo Email Marketing:

    • Product catalogs

    • Services updates

    • Newsletters

    • Email Transactions

    The emails connect the customers to the associated company. This puts it at a plus compared to most different promoting tools. Odoo Email Marketing is considered: 

    Targeted: Promoting is finished with a list that may embody folks that have glad or met an explicit condition as set by the corporate.

    Shareable: Forwarding and sharing of emails are straightforward. this permits customers to unfold the word regarding the corporate among their friends.

    Audience: send emails to a smaller or larger range of individuals depending upon the aim.

    Recipient control: The recipient is liberated to subscribe and unsubscribe from a list, so permitting them management over the promotional content they receive. This prevents the marketing from being too intrusive.

    Nontargeted emails may find you as spam and this might influence the promotion quite negatively. Regular filtering and update are required in carrying a list that reaches the correct persons on time. Emails are sure one of the most effective ways in which to take care of an expert promoting campaign.

    Odoo Email Marketing implementation is one of the foremost efficient strategies to form the personalized connection that an organization will give its customers. A decent email automation system would enable to form of base templates with customizations set to produce the sensation of private attention among the recipients. 

    You can use tags and segmentation to cluster the recipients into teams. This might facilitate settling on the correct cluster for mailing the involved email. Attention should tend to scrub code and reduced the use of promotion language to form positive that the email isn't ending up within the spam list. A simple methodology to unsubscribe from emails is additionally to be attached to the emails.

    Odoo Event permits you to create an occurrence underneath the corporate and publish it on the corporate website. Communication with folks interested and registering for the event will be automatic within the communication tab. the email and SMS templates will be chosen from the templates provided. the prevailing template will be changed if necessary or we will produce a brand new template as needed. The event registration and attendant emails will be automatic underneath events.


    Apart from making events, you'll promote your events through social media and websites. you'll additionally produce a listing and mail events promotion posters and updates to the shoppers or potential participants who have shown interest within the company.


    This can create use of each of the Odoo social marketing module and the Odoo email marketing module.



    After putting in the e-mail marketing module, you have got to alter mass mailing within the configuration. this permits you to make a campaign with mailings. you'll edit campaigns to feature a lot of details and modify the campaign settings.


    The campaign will be coupled with social posts and push notifications at the side of email selling. The push notification would permit the event notifications to be sent as a live notification to website guests. you'll modify the settings for the notification recipients within the push notification to make a window.


    The subject and preview text for the mail will be entered within the fields. you'll select the recipients as the associate applicable list from the teams. you'll any filter the recipients from the records link given parallel to the sector. As an example, we will filter staff from the contact list just in case of employee-only events.

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    Promote Events with Odoo Email Marketing
    Website Editor
    16 February, 2021
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