Benefits of Odoo 14 SMS Marketing

November 27, 2020 by
Benefits of Odoo 14 SMS Marketing
Ismail Harake

Benefits of Odoo 14 SMS Marketing

As we juggle our busy lives, it could sometimes feel like we have too much information to take in, and for this reason, emails can go unread and adverts can be ignored. SMSss on the other hand, are personal, short, and quickly get the message across. How many text messages do you have unread.

Say hello, to Odoo's SMS marketing application. With SMS  marketing you are always sure your contacts will be aware of your flash sales and limited-time promotions. But wait, you want to have different SMSss sent to different segments of customers, no problem, filter your recipients' list and connect to the right people with each message to be sent. All you need to do is write and schedule your messages.

Odoo will take care of sending and tracking them without forgetting to generate awesome reports. Do you know what all this means, it means you can focus 100% of your time on strategizing how to expand your market and boost your conversion rate.


Let's start your SMS Marketing Campaign.

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Install SMS Marketing app from Odoo app

Once we are on our database the first thing you're going to want to do is installing the SMS marketing app, you can do that from the apps module.

APPs>search SMS marketing>install

Now, remember to send SMSss you will also need to purchase some credit. You can do that from the general settings but also remember to be sure you check out our user documentation for more information about that. If you are using an enterprise database online you will have some starter credit in order to test the feature but it's not a lot so you will need to purchase some eventually.

Let's go ahead and jump into the SMS marketing app will you be directed to a new page shown below:

To create Sms mailing you just have to click on the create button.

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You will be directed to this page below:

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On this page you will find the following:

Title: In the first field you can specify the Title.

Preview Text: The second field is the preview text which helps you to search previously given text.

Recipients: The third field recipient, the user can add the receiver of the SMS. You will be able to choose who you send it to by choosing people from the mailing list, specific from the contact module, lead/opportunity, or other details listed there.

SMS Content: Under the recipient field, you can find a tab called SMS content where you can type or fill the content of your SMS, which can also include a link since Odoo enables you to add a link in the message, and automatically Odoo will create a link tracker.


At the bottom of the page underneath the SMS Content tab, there is an information icon "i", by clicking this icon you will be directed to a new page where you can find the price of SMS messages to every country or will the number of SMS sent and other info. Check the following  2 images to understand more.

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Now let's go back to the previous page where we have the Settings tab next to the SMS Content tab as shown below in the image.

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The Settings tab enables you to add 2 more features:

Responsible: You can choose here the person responsible for sending the SMS

Include opt-out link: When you tick the checkbox in the opt-out link, the receiver or contact will be able to unsubscribe from the mailing list if he is not interested to receive the SMS.

If you want to view the records list of sent links, you can click the Configuration tab of SMS Marketing.

SMS Marketing >Configuration>Link Tracker 

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After clicking on the Line tracker tab you will be directed to a new page will you be able to check the history details of sent links by the SMS Marketing module.

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After successfully creating SMS mail, now you have to select when you want it to be sent. Let's check some of the following options in the image below:

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Put in Queue: In this feature, you will be able to initiate or generate the SMS mailing with the coming automatic run and view the analytics of the SMS campaign (SMSss received, opened, clicked, lead generated, and revenue generated.)

Send now: This feature allows you to send the message right away but it is advised to be used when there are no many recipients.

Schedule: This feature allows you to select and schedule the date and time to send the message.

Test: This feature allows you to send test SMSss.

To Visualize Reports

Now you can view the analysis of the visual reports of SMS mailings by going to:

SMS Marketing app>Reporting 

Also, don't forget to use the filters button to see key essential analysis.

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To Create Contact List 
Odoo SMS Marketing module allows you to create/import your individual list of contacts and send text messages in volume"large amounts" either by sending SMSss to a single contact, group of contacts, or all contacts with one click and that for sure will make you put one leg over the other one and not worrying about typing numbers manually one by one. 

To create a contact list go to: 

SMS Marketing Module>Contacts List >Create​

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After clicking create you will be directed to:

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Now you just have to fill the required fields like giving a name to the mailing list.

Tick the checkbox of the Public then click on the Create button. 

To Create Blacklist

To create a blacklist:

SMS Marketing Module>Configuration> Blacklist>Create.

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Benefits of Odoo 14 SMS Marketing

With the Odoo SMS marketing module, you'll be able to send SMS ads to your customer instantly set against email marketing, not to mention SMS opening costs are far better than email. fixing SMS for quick reminders gets easy with an SMS campaign. There are also chances where emails may go into spam. But with this module, you'll be able to prepare your SMSss earlier and let Odoo ERP handle everything.

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Benefits of Odoo 14 SMS Marketing
Ismail Harake November 27, 2020
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