4 Reasons Why Your Business Needs Social Media Presence

Why every business needs Social Media presence?

The Importance of Social Media

The Importance of Social Media
Social Media is one of the most powerful technological tools available today. By 2021, 3 billion people are expected to be on social media. Maintaining an active presence on social networks is a necessity for any industry that wants to become a leader in their field.
Social media has fundamentally changed the way businesses interact with customers, how to submit and offer products, the way they service the client, communications among the employees, and overall do business and generate profit. Not only is it affordable, but a great way to connect with a large range of targeted people.
Anyone can have access to social media. There is a difference between utilizing social media and actually having a strong presence. Today’s social media is a lot more than just sending messages and posting pictures. Features like transitory content specialized by many social platforms such as the live feature are helping brands to connect with their customers more effectively.
It is reported that marketing budgets spent by brands on social media are slated to more than double (from 11% to 24%) in the next 5 years. 
Statistical reports show that 95% of teens and young adults to follow their favorite brands via social media. So, what does this mean for your brand? Increased brand recognition, prestige, and revenue growth!
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95%
Follow their favorite brands on Social Media

Other reasons, why every business needs a strong social media presence, include:

Search Engine Optimization (SEO)

Having your business on the first page of Google is imperative. After all, your number one goal is for clients to find you. Social media helps you to achieve that goal.

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Competitive Advantage

Failing to invest in social media marketing can deprive you of its benefits. Ultimately, this will give your competitor the advantage of investing their time and money into building a positive online social presence to the power to expand the business.

Sales Leads

Social media is a top source for generating leads. This functionality elevates purchasing power and drives sales. Instagram recently launched a new Call To Action function that enables consumers to shop directly from the page source.

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Business Marketing

Driving sales is a huge component of social media. Each platform has its own built-in programming that helps heighten business-to-consumer relationships. Such as Sponsored Posts Campaigns are one of the most popular ways businesses elevate their presence. You don’t necessarily have to have an established social media presence to reap the benefits of these channels.

In Conclusion

the possibilities a business can achieve with social media are endless. It can open doors of success used the right way. Yes, organic social media growth takes time, effort and strategy, but once is it done (correctly) the benefits are unmatched. So, choose the right channel and strategy for your specific brand and industry. It takes the right combination of informative, promotional and humanizing posts to generate the desired results.

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Check out our Blog Posts about digital marketing, or Contact Us for further inquiries.

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